Two of the world's largest advertising agencies, France-based Publicis Group and New York-based Omnicom, have announced a merger.
It will make them the world's biggest advertising group, worth 26.4 billion euros. Publicis and Omnicom shareholders will each hold about 50 percent of the new company's equity.
The tie-up could put pressure on rivals to do similar deals to keep pace.
French unions have called on the government to protect jobs and avoid a monopoly situation.
Source: Euronews
