Car maker Renault, appliances maker Gorenje, Telekom Slovenije and Fructal juices remain the most valued brands in Slovenia according to the Trusted Brand survey conducted by Readers' Digest. Firefighters remain the most respected professionals, while telemarketers and politicians are the least respected.
The 2015 Trusted Brand survey shows that HP remains the most valued computer brand, Samsung is the most trusted mobile phone maker, while Telekom Slovenije is the most valued provider of mobile telephony and internet services.
Canon is the most trusted maker of cameras and video cameras, NLB is the most trusted bank, while Zavarovalnica Triglav enjoys the most trust of all insurance companies.
Slovenians prefer Petrol when filling up their car, while Cedevita juice powder is the most valued vitamin supplement, Lekadol is the most popular pain-killer, Nivea is the most trusted brand in skin care and Ariel is the top laundry detergent.
The survey, which included just over 8,000 Readers' Digest subscribers, also shows that Slovenians prefer Radenska bottled water, Zlatorog Laško beer, Barcaffe coffee, Ljubljanske mlekarne milk, Mercator shopping centres and Dormeo mattresses.
The most trusted electricity supplier is Gen-I, while POP TV remains the most valued TV broadcaster, public radio VAL 202 is still the top radio station, while tabloid Slovenske novice is the most trusted paper.
In the persona category, the survey showed that Slavko Bobovnik, the host of TV Slovenija's late night news show, was the most popular TV host, Jurij Zrnec the most trusted actor, skier Tina Maze the most trusted athlete, Vlado Kreslin the most trusted musician and Ivo Boscarol, the boss of airplanes maker Pipistrel, the most trusted businessman.
